How to Optimize Your LinkedIn Presence for the Tech Industry

Whether you’re an established professional within the tech field or a recent college graduate, attaining a new job can be quite the challenge, especially if you’re looking for opportunities within the growing tech industry. However, with CompTIA’s Cyberstates guide reporting an addition of 261,000 jobs to the United States tech industry in 2018, there’s never been a better time to position yourself for success in this diverse market.

Consider how — and where — you spend most of your job seeking hours. Chances are, you’re busy browsing online job boards quite regularly, and maybe you’ve got a few (or twenty) open tabs with intriguing opportunities open at any given moment. If you’re spending much of your time searching for jobs online, tech companies and their recruiters are probably looking for prospects online, too. So what can you do you maximize your chances of identifying and landing a highly sought-after position with a tech company online? The first step is making sure that you’re showcasing your experiences on one of the most used professional social media platforms in the world — LinkedIn. Boasting 590 million users at the end of 2018, LinkedIn offers job seekers a unique opportunity to showcase their skills and network more efficiently, both on and offline.

Why Treat LinkedIn as a Professional Portfolio?

For many professionals and job seekers, your LinkedIn profile is often one of the first results that pop up when a search query of your name is plugged into Google or other popular search engines. Additionally, LinkedIn is a social media platform used by major headhunters, recruitment companies, and tech moguls around the globe.

Used to showcase your accreditations, experiences, and connections, LinkedIn also allows you to connect with decision-makers and recruiters by sharing articles, posting updates, and interacting with others on topics relevant to your interests.

To kick your job search into high gear, it’s a good idea to think of your LinkedIn profile as your professional portfolio, and you can get started by utilizing this step-by-step list:

1. Make Sure Basic Information is Up-To-Date

The section of your LinkedIn profile that showcases your basic information is key in establishing new connections and in helping recruiters get in touch with you. The basic sections of your LinkedIn profile include:

  • Introductory information: name, title, location, short bio, and contact information

  • Background information: work experience, education, licenses and certifications, and volunteer experience

  • Skills

  • Accomplishments: publications, patents, courses, languages, etc.

  • Additional information: recommendations from other LinkedIn connections

  • Supported languages: other languages your LinkedIn profile can appear in

By making sure these sections are complete and up to date, you can find more connections and allow others to find your content and profile easier.

2. Use a High-Quality Photo

Your photo is one of the first noticeable aspects of your page. To create a professional essence on your LinkedIn profile, make sure you use a high-quality photo of yourself - and just yourself - that is bright, professional, clear, and taken from a frontal perspective. Potential opportunities might move onto the next person with your qualifications if they can’t figure out who you are in a group photo or why you’ve used a photo of the back of your head (it would be wise to translate this tip into your dating profile too, folks).

3. Make the Most Out Of the Media Work Samples

Have you explored the media work samples option available on your profile? If you’re interested in generating more leads from tech companies on LinkedIn, consider uploading media work samples such as slides, photos, and videos in your profile summary section. Video marketing has exploded over the last few years, with 59% of executives sharing they are more likely to choose video content over text if both are available options.

4. Share Relevant Content

At the end of the day, LinkedIn is still a social media platform. Take time to interact with posts of your connections, and build your network by sharing relevant and timely tech-based content on innovations in the industry — perhaps, even content that links back to your own website, published blog post, or résumé PDF.

If you’re looking for places to find timely and professional content sources (to share on your profile or just to stay up-to-date with your interests), consider using a service like Feedly.

Treating your LinkedIn profile like the professional portfolio it is can help you establish high-value connections and stand out as you search for jobs within the tech industry. By being as clear, concise, and personable as possible on this platform, you’ll capture the attention of those looking for a professional with your skillset. Interested in taking your online job search a step further? Learn about our process that pairs prospects with insiders at today’s leading tech companies like Google, Facebook, and LinkedIn by visiting nexplay online, or get in touch with our team today.

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